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Big Gains Forecast for Location-Targeted Mobile Ad Spend
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending,...
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Majority of Content Sharing to Social Networks Now Occurs via Mobile
Some 52% of “social sharing actions” – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year, reveals...
View ArticleTop 10 Travel Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Online Video Ad Views, Dec. 2011 – Feb. 2014
Source: comScore Notes: Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the...
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2013 Rich Media Ad Benchmarks, by Vertical
Source: PointRoll [pdf] Notes: Rich media click-through and interaction rates were higher when including video. Large format IAB Rising Star units tended to outperform standard rich media ads in CTR,...
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African-Americans and Hispanics Combine For One-Fifth of Estimated National...
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing...
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Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands
A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online....
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TV-Related Queries on Google and YouTube Are on the Rise
Source: Google Notes: A variety of TV-related activities on Google and YouTube are growing rapidly, according to Google, with TV-related searches on YouTube up 54% during May-December 2013 over the...
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TV Content Viewers Claim One-Fifth of Viewing Time is Spent Streaming
Source: Horowitz Associates Notes: The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV...
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Who’s Using Marketing Automation to Manage Email, And How Many Messages Are...
Some 24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study [download page]. But that figure masks significant differences when...
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Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and...
View ArticleTop 10 Brand Movers, March 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions
Source: Local Search Association Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information...
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Brands’ Most Engaging Facebook Posts are Almost Always Photos
Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos...
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Consumers Report More Privacy Breaches, Little Faith in Marketers
A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches...
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Half of Americans Don’t Trust the Ads They’re Exposed To
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among...
View ArticleAOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email...
Video: AOL is attempting to pull a “Google News” in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 11-13, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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