Clik here to view.
US Millennials: TV is the Most Influential Advertising Medium
There’s a strain of thought that TV no longer really matters to America’s youth, but Millennials themselves might have something to say about that. Not only are young TV viewers in some cases actually...
View ArticleClik here to view.
Top Digital Properties’ Mobile-Only Audiences Are Growing Quickly
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles, says comScore in a release of new data. In...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Global Marketing Budget Growth Tapers Off in Q1
Source: Warc Notes: Despite the Q1 dip, budget expectations continue to expand, and are highest in the Americas. About the Data: Based on surveys carried out among Warc’s global panel (1,225 members)...
View ArticleClik here to view.
Youth Say OTT Video Challenges Live TV in Weekly Consumption
Source: The Diffusion Group (TDG) Notes: These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband...
View ArticleClik here to view.
Mobile Rich Media and Video Ad CTRs Significantly Outpacing Standard Banners
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial...
View ArticleClik here to view.
Retail Transaction Data Suggests Frequent Shoppers Aren’t Necessarily Loyal Ones
A frequent customer is not always a loyal one, says Cardlytics in a new study [pdf] based on a “whole-wallet” analysis of transaction records held by consumers’ banks for nearly 70% of US households....
View ArticleClik here to view.
Consumers Rank Retail Research Sources by Frequency of Use
Source: parago [download page] Notes: Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items. About the Data: Based on a survey fielded...
View ArticleClik here to view.
Percentage of Millennials Subscribing to OTT Video Services
Source: Centris Marketing Science Notes: Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year. About...
View ArticleClik here to view.
Brands Using Twitter Primarily to Boost Awareness; Sales an Afterthought
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness, according to the full results of a survey from Social Media Marketing University (SMMU), the...
View ArticleClik here to view.
Population Shift: Non-Hispanic Whites to Drop Below 60% of the Population by...
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019, according to a recent...
View ArticleClik here to view.
Friends’ Social Media Posts Influence Purchase Decisions
Source: IBM Institute for Business Value Notes: Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices. About the Data: Based on a survey of 30,554...
View ArticleClik here to view.
Website Satisfaction, by Industry
Source: American Customer Satisfaction Index Notes: Social media fares worst, while financial institutions are among the top-rated. About the Data: Based on more than 25,000 interviews encompassing...
View ArticleClik here to view.
Who’s Engaging in Social TV?
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for...
View ArticleClik here to view.
Millennials and Brand Loyalty: A Complicated Affair
A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and...
View ArticleAdweek Illustrates Publishing’s Demise | SAP Cedes Marketing Automation...
Native: You know it’s gotten bad for publishers when Adweek puts out an article, that’s actually a paid placement, the gist of which is a how-to for marketers to build content teams so that they don’t...
View ArticleClik here to view.
Twitter Service: Response Rates and Times for Top Brands With Dedicated Handles
Source: Simply Measured [download page] Notes: Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year. Total...
View ArticleClik here to view.
Top 10 Desktop Web Properties in February: Google Back on Top
Source: comScore Notes: Yahoo cedes the top spot it took from Google back in July last year. Tumblr continues to be counted as a separate entity, though. In other news, taxes and several retail...
View ArticleClik here to view.
US Ad Spending in 2013: Trends by Medium, Advertiser Size
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th...
View Article
