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Demand for Mobile Impressions Through RTB Jumps During H1
Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June,...
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Google Tools at Center of SEO Industry Activity
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant, per results of an SEOmoz survey of...
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Promo Emails Fuel Purchases for 1 in 3 Smartphone Owners
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email, according to results from a StrongMail survey conducted by Forrester Consulting,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone Owners Likely Wealthier; Gender Gap to Widen
Smartphone users tend to come from higher-income households, according to [pdf] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 53% of smartphone users...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 20-26, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 24-26, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns
Last month, Solve Media reported that a slim majority of US web traffic could be deemed “suspicious,” representing a new high for potentially fraudulent traffic. It seems that online publishers and...
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Online Video Ad Types Ranked by Appeal to Viewers
Online video ad views have gone on a tear in the past few months, with the growth in ad views outpacing content view increases by a significant margin. In a recent study, Yahoo looked at the online...
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Phone Calls Still Consumers’ Preferred Method of Contacting Businesses
Demand for customer service via social media is on the rise, but consumers still find good old phone calls to be the best way to contact businesses, according to a study from NewVoiceMedia. Some 45% of...
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Spending Philosophy Differs Across Generations, But All Turn More Practical
A slight majority – 53% – of Millennials (born 1981-1995) say they have a “live for today” spending philosophy, a mindset which is not shared by older generations, according to a study [pdf] released...
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StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn...
Shareaholic has released its latest set of data concerning social referral traffic to publishers, and while Facebook’s share of site visits retreated a little after a surge in November, it remains the...
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Viewability of Display Ads Placed Through Direct Publishers Continues to Improve
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56%...
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Mobile Now A Majority of Facebook’s Ad Revenues
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise...
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Tablet Owners’ Content and Experience Preferences When Browsing the Web
A new study [download page] from Usablenet finds that the majority of tablet users surveyed in the US and UK generally want the websites they visit on tablets to have the same content they see on...
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Social Networks Play A Leading Role in Online Video Discovery
How do frequent online video viewers find the content they watch? Yahoo posed the question to 1,775 consumers aged 16-44 who watch online video at least several times a week, finding that almost 8 in...
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Millionaires per Capita: Which States Have the Most – and the Fewest?
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets, according to [pdf] a study from Phoenix Marketing International (PMI). But those per capita...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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As Demand Grows, Retailers Said to Generate More Paid Clicks From PLAs Than...
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI, according to an Adobe Digital Index analysis of...
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