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British Small Businesses Confused About Facebook Marketing Success
Roughly one-quarter of British small business decision-makers say they use Facebook for marketing purposes, but this group displays some misperceptions about the realities of their successes using the...
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Mobile Activities Keep Consumers Up At Night; Ads Not Relevant
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities, according to a July 2012 survey from Wave Collapse, which asked mobile device owners who had...
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Mobiles Popular in Front of TV; Less So for Watching TV
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same, per survey results released in...
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Outlook for Print Ad Spending Continues to Fall
Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively, per a revised Warc forecast [pdf] issued in August 2012. Both figures have been revised downwards by 1%...
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Distrust, Irrelevance Temper Mobile Ad Engagement
Among smartphone owners who have never engaged with mobile ads, a lack of relevance is the top reason why, according to [download page] a July 2012 survey from Hipcricket. 43% of this group said that...
View ArticleTop 10 Health & Medical Information Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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US Tablet Audience Getting Older, Quickly
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55, according to comScore TabLens data. Despite a plurality (24.2%) of...
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Big Data Said to Have Big Potential for Sales
Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales, per results from a Lattice Engines survey [download page]...
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Marketers Turning to Large Agencies, Seeking Digital Services
US marketers are beginning to favor agencies with a national or global reach, according to the Q2 Pearlfinders Index, which is based on interviews with more than 4,000 marketing executives across all...
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Baby Boomers Control 70% Of US Disposable Income
Baby Boomers were born in a narrow window of time (between 1946 and 1964) but they represent 44% of the US population, and their buying power is considerable: they hold 70% of US disposable income, and...
View ArticleTop 10 Print Media Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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