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Gender Targeting Said Providing CTR Uplift to Mobile Advertisers
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates (CTR), finds Adfonic [download page] in a July 2012 report covering Q2 activity on its network. For...
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Mobile In-Store Activities Primarily Focused on Shopping Logistics
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics, according to [pdf] a survey commissioned by the IAB and conducted by ABI Research,...
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Marketers Look for Clarity in Various Social, W-O-M Metrics
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%),...
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US Facebook Ad CTR Up 11% in Q2; CPM, CPCs Also Rise
Facebook click-through rates (CTR) increased by 11% quarter-over-quarter in Q2 in the 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US), after falling 6% in Q1, finds TBG...
View ArticleTop 10 Network Television Programs, Week of Jul 2, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Jul 2, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 TV Engagement, Week of Jul 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Olympic Viewers Plan to Watch the Games on Multiple Screens
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices, according to survey results released in July by...
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Total Back-to-School Spending to Rise 33%
The average US family will spend $688.62 on clothes, shoes, supplies and electronics for school-aged children K-12 this year, representing a 14% increase from $603.63 last year, per NRF and BIGinsight...
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Print-To-Tablet Migrants Skew Young, Spend Frequently
Slightly more than half of mobile device users read digital versions of print publications on their devices, according to [pdf] a survey commissioned by the IAB and conducted by ABI Research, released...
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Online Video Ad Views Continue to Reach New Heights
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views, per July 2012 comScore VideoMetrix data. To put the rise of...
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Back-To-College Spending Shows Signs of Recovery
Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline, according to the 2012...
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Just 15% Of Smartphone Users Trust All Mobile Apps With Personal Info
Only 15% of smartphone users trust all mobile applications with their personal information, according to [download page] a survey released in July 2012 by TRUSTe, conducted by Harris Interactive....
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Online Retailers Not Yet Winning Battle for SocNet Referral Traffic
Social networks aren’t yet providing a signficant share of traffic to the online retailers who are part of the MarketLive Performance Index, finds MarketLive [download page] in a July report covering...
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Consumers Display Lack of Comfort With Facebook Targeted Ads
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice, according to survey results released in July 2012 by...
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Travel, Retail Sites Saw an Uptick in Online Traffic in June
Travel site categories boasted 4 of the 10 top-gaining web categories by percentage change in June 2012, led by ground and cruise sites, which grew 9% month-over-month to 14.3 million visitors,...
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CPG Coupon Redemption, Savings Down Y-O-Y In H1
US consumers redeemed 1.55 billion coupons for consumer-packaged goods (CPG) in the first half (H1) of 2012, which represents a significant downturn of 11.4% from the same period in 2011, according to...
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Facebook Gains Ground in Social Logins; Google Popular for Retail
Facebook (48%) was the leading option in Q2 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to July 2012...
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Fortune Global 100 Cos. Get More Social; Twitter Most Popular
87 companies in the Fortune Global 100 are now using at least one social media platform, up from 84 last year and 79 in 2010, according to a July 2012 report from Burson-Marsteller that includes data...
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