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Marketers Say Email, Websites Well Integrated; Mobile Not So Much
Marketers appear to have a solid sense of how to integrate their email marketing and websites into their overall marketing activity, but are not quite there yet with mobile, according to [download...
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US Paid Search Spend Growth Slows in Q2; Mobile Keeps Rolling
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1′s 30.3% growth rate, per a June report [download page] from IgnitionOne. Despite the overall pace settling back,...
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Cord-Cutters Defiant; Online Content Not Their Prime Motivator
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com. Of note, despite indications that...
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Smartphones Influence 5.1% of In-Store Sales
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones, according to [pdf] new research from Deloitte. Electronics and...
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Cross-Channel Effectiveness Depends on Clearly Defined Strategy
A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns, details Econsultancy...
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Blogs Seen Having Keen Purchase Influence on Young Readers
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to [pdf] survey results...
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Search Still Dominates Social, Email as E-Commerce Traffic Driver
Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate. Search drove 29.67% of inbound...
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Pinterest Fuels Purchases More For Men Than Women
Although women make up the majority of Pinterest users – with estimates varying from 60% to 90% of the user base – it turns out that men report being more than twice as likely as women to have...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 29-Jul. 1, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile App Use Continues to Edge Browser Use in Popularity
As the running debate between mobile applications and the mobile web continues, the latest comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps...
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QR Codes Most-Used Mobile Channel For Engaging Customers
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand, per results [download page] from an Econsultancy survey released in June 2012, in...
View ArticleTop 10 Health & Medical Information Websites – June 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – June 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – June 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – June 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – June 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Americans Favor Double Incomes But Feel Pressures On Family Time
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs, with non-parents more likely than the average (72% vs. 67%) to be of this opinion, according to a...
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In Europe, Women Dominate Engagement at Online Retail Sites
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July. Breaking down site categories into a top 10 list by percent share of...
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Millennials’ CPG Brand Choices Swayed by Promotions, New Media
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012. For example,...
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Relevance a Key Factor For Driving Increased Mobile Ad Attention
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them, per results [download page] from a...
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